کتاب کارآفرینی در ورزش و مدیریت نوآوری ورزشی

This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.

Expert contributors examine how technological advances, scientific approaches, digitalization and tournament design shape, or are shaped by, entrepreneurial ventures in sport management. Chapters also discuss the implications of the coronavirus pandemic for the sports industry, analysing how sport entities and managers have had to be innovative in order to adapt to the new market and unpredictable societal conditions created by the pandemic. The book reflects on the importance of innovation for sport management, highlighting the need for futuristic thinking as sports organisations try to develop better practices.

Offering practical examples of entrepreneurship in sport, this book will be a useful resource for scholars and students of sports, sport management and management education. It will also be beneficial for sports practitioners and managers focusing on organisational innovation and how to navigate crises.